Knowledge base
Guides for better backlink research.
Practical explanations of Domain Rating, backlinks, referring domains, link building, and SEO measurement. Each guide is written for readers first and includes sources where appropriate.
What Is Domain Rating?
Learn what DR measures and where it stops being useful.
ComparisonsDomain Rating vs Domain Authority
Understand why Ahrefs and Moz scores are not interchangeable.
ComparisonsDomain Rating vs URL Rating
Compare domain-level and page-level link strength.
FoundationsReferring Domains vs Backlinks
See why the source domain count and total link count differ.
FoundationsWhat Is a Backlink?
A plain-English guide to links, relevance, and risk.
AuditsHow to Do a Backlink Audit
A step-by-step process for reviewing a link profile.
AuditsToxic Backlinks
How to identify suspicious links without panic.
ResearchCompetitor Backlink Analysis
Find useful link opportunities by comparing close competitors.
Site structureInternal Links vs Backlinks
Understand the different jobs each link type performs.
Link buildingLink Building for a New Website
Build a realistic, ethical starting plan.
Link buildingBroken Link Building
A helpful process for finding and replacing dead resources.
ContentLinkable Assets
Create resources that people have a reason to reference.
MaintenanceLink Reclamation
Recover links and mentions you have already earned.
StrategyHow to Improve Domain Rating
Use sustainable link-building practices instead of shortcuts.
MeasurementHow to Monitor a Backlink Profile
Choose a review cadence and investigate change responsibly.